As funeral professionals, you know the value a funeral can provide to families as they begin the grief journey following the death of a loved one. You also know the value you provide in creating a meaningful experience. It can, however, sometimes be difficult to express this to a family. Let this PSA do the talking for you. Thoughtful words and imagery beautifully communicate the healing power of funerals and the important role you, as a funeral professional, play in guiding families through the process.